CALVIN KLEIN BELFIE SS16

Calvin Klein’s latest spring/summer campaign pushes erotic boundaries with sexually powered art direction.

Photographer Harley Weir is no stranger to creating visuals that experiment with sexuality, highlighting a fascination with youth into faded, delicate fashion imagery.

The ‘I ____ in #mycalvins’ campaign continues to encourage daring verbs and this time we’re introduced to the term, ‘Belfie.’ Yes you can work out what it means, some genius reinvents the social media wheel and coins it as a ‘bottom selfie.’

This new selfie tactic is a mild form of pornographic exhibitionism that could begin to kick off on a mini feed near you.

No doubt, this set of images are fairly controversial and perhaps CK’s most daring since it’s knicker shot in AW95! You’ll notice featured models such as Kendal Jenner, Klara Kristin, Saskia de Brauw and Abbey Lee Kershaw.

#mycalvins

#mycalvins

#mycalvins

#mycalvins

#mycalvins

#mycalvins

#mycalvins kendall jenner

#mycalvins

#mycalvins

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