Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and its efforts have seen an outstanding threefold increase in the price farmers receive for their wool. Every year The Campaign for Wool stages Wool Week, a week long festival of events and workshops celebrating wool in all its guises. This year wool week happens in October ..It is a tale as old as time. Primitive man first clothed himself, in the woolly skins of wild sheep, finding protection in this durable fabric that kept him cool in the heat of day and warm in the cool of night. Fast-forward to 2014 and science has yet to produce a fibre which matches the unique properties of wool. This ancient fabric is usually associated with stuffy twin-sets and traditional tweeds, however, Tak.Ori Italy is leading the knitwear revolution, with its celebration and subversion of knitwear, which is taking wool out of its comfort zone. The houndstooth print is so on point, expect to see others following the direction of Tak.Ori!
Made in Italy knitwear label, Tak.Ori has crafted entire collections, from two-metre long scarves to double faced hats to coatigans, in variations of cashmere, extra virgin wool and mohair, in bright colours and eclectic prints. Svetlana Taccori, founder and designer of Tak.Ori, believes its delicate composition and natural properties come together to offer consumers a multitude of benefits beyond mere appearance. Her modern designs and innovative use of wool, is making this renewable and recyclable resource a front-runner in the luxury fashion world, once again, it’s no wonder that Sarah Jessica Parker, Rita Ora, Miroslava,Duma, Chiara Ferragni and Monica Bellucci are fans. “Wool is one of the most versatile yarns out there yet it’s not celebrated. I wanted to use the wholesome and pure image of it but add a rebellious and seductive element that’s both elegant and fun. ,In a way, I wanted to revolutionise the fashion knitwear scene and this is my way of rewriting the story of wool.” 
